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Operator's Guide
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Operator's Guide

How to run Mavera day to day — no technical background needed.

2 min readDocs build Updated Jul 26, 2026
Interactive product walkthrough

Tour the Mavera workspace

Use the real navigation model and learn which surface owns each kind of work.

Simulation onlyNothing is saved or charged
1
Step 1 of 6Start with Mave

Open Mave for work that can be described in plain language.

Demo workspace / Mavera workspace
Local simulation
Mavera workspace

Good afternoon

Choose a surface from the sidebar to begin.

Demo workspace0 actions completed
WorkspaceDemo companySafe local simulation
Current surfacetool ChooserFollow the highlighted action
Recent workspace activityStatus
Audience comparisonReady to review
Customer interview evidenceGrounded
Campaign pre-flightDraft
  1. 1
    Start with MaveOpen Mave for work that can be described in plain language.
  2. 2
    Try TalkOpen Talk for reactions, interviews, and group dynamics.
  3. 3
    Try StudiesOpen Studies for structured numbers and comparisons.
  4. 4
    Try FilesOpen Files when the work begins with evidence you already own.
  5. 5
    Try WorkflowsOpen Workflows for a repeatable multi-step job.
  6. 6
    Try ProgramsOpen Programs for bounded work that should keep running.

This guide is for the people who actually run research on Mavera: strategists, marketers, founders, account teams. No code, no jargon — every page walks a real task from start to finish.

The one-sentence version

You describe who you want to hear from, Mavera builds a synthetic audience of them, and then you talk to them — surveys, focus groups, interviews, or just chat — and get honest, labeled results in minutes instead of weeks.

The five things you'll touch most

WhereWhat it's for
Mave (home)Chat. Ask for anything in plain language — she plans it, runs it, and hands you the result.
Audience BuilderCreate the people. A sentence is enough to start; your own data makes them sharper.
TalkHave conversations: focus groups, interviews, debates, or a plain chat with an audience.
WorkflowsGuided recipes with the cost shown up front — or describe a goal and let Mave design the steps.
My ResearchEverything you've made, in one list you can search, share, and reopen.

Honesty, everywhere

Mavera never dresses up synthetic data as real. Every number tells you where it came from — grounded in real records you uploaded, modeled from category knowledge, or a labeled estimate. When an audience can't credibly answer something (ask dog-food questions to a banking audience), it says so instead of inventing an answer. That's a feature: you can trust what does come back.

Where to go next

Quickstart

Zero to a persona conversation in three calls.

Start here: your first week

A day-by-day onboarding that takes you from new account to power operator.

On this page

The one-sentence versionThe five things you'll touch mostHonesty, everywhereWhere to go next