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Workshop: pricing read

45 minutes to a price corridor you can defend — resistance points, framing, and the objection map.

2 min readDocs build Updated Jul 26, 2026
Interactive product walkthrough

Build a pricing read

Set the pricing decision, audience, method, sample, and inspect resistance.

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  1. 1
    Open StudiesChoose Studies from the sidebar.
  2. 2
    Start a studyCreate a new structured study.
  3. 3
    Write the decision questionState the decision the study should resolve.
  4. 4
    Choose the audienceSelect the population that should answer.
  5. 5
    Choose the methodSelect a message test, pricing read, MaxDiff, or survey.
  6. 6
    Set the sampleMove the sample-size control and see the estimate update.
  7. 7
    Run the studyApprove the local plan and start the simulation.
  8. 8
    Read the evidenceOpen the result, uncertainty, and source-lineage panels.

Bring: your product description and 2–3 candidate price points. Time: ~45 min. Cost: ~300–500 credits.

Frame the question honestly (2 min)

Prompt3 fields left
I'm pricing [product]. Candidates: [$X, $Y, $Z]. Target: [audience]. Important: I don't want a fake "willingness to pay" number — I want to find where resistance kicks in and what justifies the premium tier.
Unfilled variables remain in brackets.

That framing matters. Synthetic panels are designed for relative comparisons such as where modeled resistance starts or which framing works. They do not establish absolute willingness to pay.

The resistance ladder (~5 min to run)

Run a study: show respondents the product at $X, $Y, $Z (randomized, between-subjects). At each price ask: would you seriously consider it, what would you expect at that price, and what's your biggest hesitation. 150 respondents.

Read the shape, not the number (10 min)

Where does resistance inflect — is $Y→$Z a gradual slope or a cliff? What expectation appears at the higher price that doesn't exist at the lower one?

The expectations answer is the gold: it tells you what you'd have to ADD to charge more.

Test the framing, not just the number (10 min)

Prompt3 fields left
Same middle price, three framings: "[monthly]", "[annual with 2 months free]", "[per-seat]". Which triggers least resistance and why?
Unfilled variables remain in brackets.

Framing effects routinely beat 10% price moves. This is where the money is.

Build the objection map (10 min)

List every distinct pricing objection that came up, ranked by frequency. For each: the one-sentence rebuttal that worked best with these synthetic respondents. Quote the verbatim synthetic language where someone talked themselves into it.

The decision memo (3 min)

Write the pricing recommendation memo: recommended corridor, the cliff to avoid, the winning framing, top three objections with responses, and what real-world signal we should watch that would prove this read wrong.

That last clause — "what would prove this wrong" — turns the memo from a synthetic guess into a testable strategy.

Workshop: message testing

A 30-minute interactive session — bring two competing messages, leave with a defensible winner.

Workshop: plan a customer-language study

Prepare a defensible customer-language analysis without pretending the current Ingest surface builds grounded audiences.

On this page

Frame the question honestly (2 min)The resistance ladder (~5 min to run)Read the shape, not the number (10 min)Test the framing, not just the number (10 min)Build the objection map (10 min)The decision memo (3 min)