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Which tool do I use?

One page that untangles Studies vs Talk vs Runner vs everything else.

2 min readDocs build Updated Jul 26, 2026
Interactive product walkthrough

Choose the right Mavera tool

Move through Mave, Talk, Studies, Files, Workflows, and Programs.

Simulation onlyNothing is saved or charged
1
Step 1 of 6Start with Mave

Open Mave for work that can be described in plain language.

Demo workspace / Mavera workspace
Local simulation
Mavera workspace

Good afternoon

Choose a surface from the sidebar to begin.

Demo workspace0 actions completed
WorkspaceDemo companySafe local simulation
Current surfacetool ChooserFollow the highlighted action
Recent workspace activityStatus
Audience comparisonReady to review
Customer interview evidenceGrounded
Campaign pre-flightDraft
  1. 1
    Start with MaveOpen Mave for work that can be described in plain language.
  2. 2
    Try TalkOpen Talk for reactions, interviews, and group dynamics.
  3. 3
    Try StudiesOpen Studies for structured numbers and comparisons.
  4. 4
    Try FilesOpen Files when the work begins with evidence you already own.
  5. 5
    Try WorkflowsOpen Workflows for a repeatable multi-step job.
  6. 6
    Try ProgramsOpen Programs for bounded work that should keep running.

Short answer: ask Mave and she picks. But when you want to drive yourself, here's the map.

Mavera primary application sidebar
The primary navigation. Start with Mave, audiences, workflows, files, and review.Open full size ↗

"I want to hear people react and discuss"

You wantUseWhy
A free-form conversationTalk → ChatPick audience(s) in the composer and just talk. Mave answers in their voice.
A moderated group discussionTalk → Focus Group4–8 personas react to a topic and to each other. You get the transcript plus where the room converged and split.
One person, deeplyTalk → Deep InterviewLadders one persona down to root motivations.
Two sides arguingTalk → DebateOpposing personas argue a motion; useful for stress-testing a claim.

"I want numbers I can put in a deck"

You wantUseWhy
A structured surveyStudiesReal questionnaire, 50+ respondents, statistics computed in code from the responses.
A/B test two messagesStudies (or ask Mave)Variants split automatically; you get shares per variant with confidence.
Price sensitivityAsk Mave or Workflows → PricingShe'll structure the right study for it.

"I want the machine to go do research for hours"

You wantUseWhy
A market map, GTM plan, competitive teardownProgramsLong-running research that plans, executes, reads findings, and re-plans — with cited web sources.
A guided recipe with cost up frontWorkflowsSix ready-made chains, or describe your goal and the builder designs one.
A company/competitor auditAuditStructured teardown with cited sources.

"I'm working with my own data"

You wantUseWhy
Inspect a completed research studyIngestExtract a source-quoted dossier, then assess claims, design, and timeliness.
Charts and takeaways from a spreadsheetAnalyzeDrop a file, get an honest read.
Manage documentsFilesUpload, read, edit, extract, download.

Every tool page also has a "Which tool?" callout at the top comparing it to its nearest neighbors, and a Past runs button so you can see what your team already ran.

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What changed: the reasoning upgrade

The new platform doesn't just look different — it thinks differently. Here's what that means for your work.

On this page

"I want to hear people react and discuss""I want numbers I can put in a deck""I want the machine to go do research for hours""I'm working with my own data"