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Point-in-time audiences
Reconstruct a segment inside a historical moment without leaking present-day knowledge into it.
Interactive product walkthrough
Create a point-in-time audience
Set the historical audience, cutoff, decision, and no-leakage boundary.
Simulation onlyNothing is saved or charged
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Step 1 of 6Open Intelligence
Choose Intelligence from the sidebar.
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- 1Open IntelligenceChoose Intelligence from the sidebar.
- 2Choose Point in timeOpen the historical audience builder.
- 3Name the historical audienceDescribe who they were at that moment.
- 4Set the boundaryChoose the exact historical cutoff.
- 5Name the decisionState what that audience was deciding then.
- 6Create the sliceBuild the local historical segment and inspect the no-leakage note.
A time slice is useful for post-mortems, category histories, campaign reconstruction, and testing whether an old promise was credible then.
Name the audience as they existed then
Include geography, role, category behavior, and constraints.
Choose a precise historical boundary
“March 2020 before widespread lockdowns” is better than “during COVID.”
Name the decision
What should this reconstruction help you decide?
Continue in Mave
The Intelligence form opens Mave with Point in time, Current sources, and Decision brief selected.
Prompt drop
Prompt2 fields left
Create an audience of [who] as they existed in [period]. Use only conditions, media, prices, and expectations available then. State assumptions, separate sourced facts from modeled assumptions, and list present-day knowledge you excluded.
Unfilled variables remain in brackets.
Historical sources are not synthetic respondents
Sources establish the world around the audience. Synthetic responses model how that audience might react inside that world. Do not merge those evidence classes.