MaveraMavera Docs
Operator's Guide
Checking…
Use or share this pageSend the page itself, print it, or open its complete context in your AI workspace.

Workshop: campaign pre-flight

The 60-minute check a campaign should pass before money gets spent.

2 min readDocs build Updated Jul 26, 2026
Interactive product walkthrough

Run campaign pre-flight

Build the campaign question, audience, method, sample, and evidence read.

Simulation onlyNothing is saved or charged
1
Step 1 of 8Open Studies

Choose Studies from the sidebar.

Demo workspace / Mavera workspace
Local simulation
Mavera workspace

Good afternoon

Choose a surface from the sidebar to begin.

Demo workspace0 actions completed
WorkspaceDemo companySafe local simulation
Current surfacestudyFollow the highlighted action
Recent workspace activityStatus
Audience comparisonReady to review
Customer interview evidenceGrounded
Campaign pre-flightDraft
  1. 1
    Open StudiesChoose Studies from the sidebar.
  2. 2
    Start a studyCreate a new structured study.
  3. 3
    Write the decision questionState the decision the study should resolve.
  4. 4
    Choose the audienceSelect the population that should answer.
  5. 5
    Choose the methodSelect a message test, pricing read, MaxDiff, or survey.
  6. 6
    Set the sampleMove the sample-size control and see the estimate update.
  7. 7
    Run the studyApprove the local plan and start the simulation.
  8. 8
    Read the evidenceOpen the result, uncertainty, and source-lineage panels.

Bring: the campaign — creative concept, key message, audience, offer. Time: ~60 min. Cost: ~400–700 credits.

Brief the room (5 min)

New conversation. Attach the creative (screenshots via paperclip) and brief it like you'd brief a strategist:

Prompt5 fields left
Campaign pre-flight. Product: [product]. Audience: [audience]. The concept: [concept or attached file]. Offer: [offer]. Channel: [channel]. Budget matters, so I want problems found NOW, not after launch.
Unfilled variables remain in brackets.

The comprehension gate (10 min)

First gate — comprehension: show the concept to a 50-person panel of the target audience for a "5-second read". What do they think we're offering? What percent got it right?

Below ~70% correct comprehension, stop. Nothing else matters until the message parses. Ask for the specific misreadings — they tell you exactly what to fix.

The focus group gauntlet (15 min)

Run a focus group: 6 personas, mixed dispositions (include skeptics). Topic: this campaign — first reactions, what feels off, what would make them act. I want the polarizing points especially.

Read the shifts section closely: what moved the skeptic is your strongest asset. What entrenched them is your risk.

The objection stress test (10 min)

Take the three biggest objections from the group. For each: how widespread is it (quick 50-person poll), and does our current creative answer it anywhere? Be blunt about where we're silent.

The competitive collision (10 min)

Prompt1 field left
Our audience will see this next to [competitor]'s messaging. Run a head-to-head: our concept vs their current lead message. Where do we win, where do we lose, and what one change flips the biggest loss?
Unfilled variables remain in brackets.

Go / no-go memo (5 min)

Write the pre-flight memo: comprehension score, group verdict, objection coverage, competitive read, and a clear GO / FIX-THEN-GO / NO-GO with the fix list ranked by impact.

Workshop: plan a customer-language study

Prepare a defensible customer-language analysis without pretending the current Ingest surface builds grounded audiences.

Workshop: competitor teardown

A cited, structured read on a competitor — then war-game the response with your audience.

On this page

Brief the room (5 min)The comprehension gate (10 min)The focus group gauntlet (15 min)The objection stress test (10 min)The competitive collision (10 min)Go / no-go memo (5 min)