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Talking to your audience

Chat, focus groups, interviews, and debates — when and how.

2 min readDocs build Updated Jul 26, 2026
Interactive product walkthrough

Run an audience conversation

Choose the format, audience, topic, and read dynamics honestly.

Simulation onlyNothing is saved or charged
1
Step 1 of 6Open Talk

Choose Talk from the sidebar.

Demo workspace / Mavera workspace
Local simulation
Mavera workspace

Good afternoon

Choose a surface from the sidebar to begin.

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WorkspaceDemo companySafe local simulation
Current surfaceaudience ChatFollow the highlighted action
Recent workspace activityStatus
Audience comparisonReady to review
Customer interview evidenceGrounded
Campaign pre-flightDraft
  1. 1
    Open TalkChoose Talk from the sidebar.
  2. 2
    Choose a formatSelect chat, focus group, deep interview, or debate.
  3. 3
    Choose the roomPick a named audience for the conversation.
  4. 4
    Give the room tensionWrite a focused, arguable topic rather than a vague prompt.
  5. 5
    Run the conversationStart the local simulation.
  6. 6
    Read the roomOpen the transcript, themes, and disagreement panel.

Plain chat (the simplest thing that works)

Mave input composer with audience and lens controls
The input composer. Ask in plain language, choose an audience when needed, attach files, and inspect usage before running.Open full size ↗

From Talk, hit the Chat card — or in any Mave conversation, open the 👥 Audience picker and select who you're talking to. Then just type.

Good chat questions:

  • "What would make you switch from your current provider?"
  • "React to this tagline: Know where the good boy is."
  • "Walk me through the last time you bought this category."

The audience answers in first person, grounded in its profile. Ask for a show of hands, ask them to argue, ask the skeptics separately — it's a conversation.

Focus groups

Pick Focus Group, choose an audience from the dropdown, give it a topic. 4–8 personas discuss it and react to each other. You get:

  • The full transcript, speaker by speaker
  • Where the group converged (agreement themes)
  • What split them (polarizing points)
  • Who changed their mind (shifts during discussion)

All computed from the transcript in code — not summarized by vibes.

Deep interviews

One persona, laddered: every answer gets a "why" until you hit root motivation. Use when a segment's reasoning matters more than its distribution.

Debates

Two opposing personas argue a motion ("This product is worth a $15/mo subscription"). The most efficient way to hear the strongest version of both sides.

Reading the dynamics honestly

Every conversation output carries a grounding badge. category-modeled means the personas are built from category knowledge. Treat themes and language as modeled hypotheses worth testing, not observed market behavior.

Building audiences

The audience is the product — here's how to make good ones.

Running studies

Structured surveys with numbers you can defend.

On this page

Plain chat (the simplest thing that works)Focus groupsDeep interviewsDebatesReading the dynamics honestly