MaveraMavera Docs
Operator's Guide
Checking…
Use or share this pageSend the page itself, print it, or open its complete context in your AI workspace.

Workshop: message testing

A 30-minute interactive session — bring two competing messages, leave with a defensible winner.

2 min readDocs build Updated Jul 26, 2026
Interactive product walkthrough

Run a head-to-head message test

Set the messages, audience, method, sample, and read the winner.

Simulation onlyNothing is saved or charged
1
Step 1 of 8Open Studies

Choose Studies from the sidebar.

Demo workspace / Mavera workspace
Local simulation
Mavera workspace

Good afternoon

Choose a surface from the sidebar to begin.

Demo workspace0 actions completed
WorkspaceDemo companySafe local simulation
Current surfacestudyFollow the highlighted action
Recent workspace activityStatus
Audience comparisonReady to review
Customer interview evidenceGrounded
Campaign pre-flightDraft
  1. 1
    Open StudiesChoose Studies from the sidebar.
  2. 2
    Start a studyCreate a new structured study.
  3. 3
    Write the decision questionState the decision the study should resolve.
  4. 4
    Choose the audienceSelect the population that should answer.
  5. 5
    Choose the methodSelect a message test, pricing read, MaxDiff, or survey.
  6. 6
    Set the sampleMove the sample-size control and see the estimate update.
  7. 7
    Run the studyApprove the local plan and start the simulation.
  8. 8
    Read the evidenceOpen the result, uncertainty, and source-lineage panels.

Bring: two versions of a headline, tagline, subject line, or value prop. Time: ~30 min. Cost: ~150–250 credits.

Set the stage (2 min)

Open a fresh Mave conversation. Paste, filling the brackets:

Prompt4 fields left
I'm testing two messages for [product] aimed at [audience in one sentence]. Message A: "[A]". Message B: "[B]". Before we test — what do you predict wins, and why? One paragraph.
Unfilled variables remain in brackets.

Save her prediction. Testing against a prediction is how you learn whether the panel adds signal beyond her prior.

Run the head-to-head (1 min to ask, ~3 to run)

Now test it properly: build the audience if needed, 100 respondents, randomized A/B split. I want the winner, the margin, and the top reason each side gave.

Approve the plan (check the cost on the plan card — should be in the low hundreds).

Interrogate the result (10 min — this is the workshop)

Run these follow-ups in order and watch the finding sharpen:

Which respondents flipped hardest against the loser? Quote them.

Was the winner winning on comprehension or on appeal? Those need different fixes.

Write three new variants that keep the winner's strength but fix its weakest point.

Test the best new variant against the original winner. Same panel size.

Pressure-test before you ship (5 min)

Play devil's advocate: give me the three strongest reasons this test result might NOT hold in the real market.

A good answer here (channel effects, novelty bias, audience gaps) is your caveats slide. If the caveat analysis is weak, ask again or escalate. Absence of a caveat is not proof.

Package it (2 min)

Write a half-page summary for my team: what we tested, what won and by how much, why, what we're changing, and the caveats. No hedging language.

Copy it out with the hover copy button — it comes out clean, no markdown junk.

Delegating work: make it run without you

Programs, skills, autopilot, and trackers — the difference between using a tool and having a staff.

Workshop: pricing read

45 minutes to a price corridor you can defend — resistance points, framing, and the objection map.

On this page

Set the stage (2 min)Run the head-to-head (1 min to ask, ~3 to run)Interrogate the result (10 min — this is the workshop)Pressure-test before you ship (5 min)Package it (2 min)