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Advanced: run Mavera like an operating system

Time-sliced audiences, branch tests, trackers, autopilot, persistent personas, and API-powered research operations.

2 min readDocs build Updated Jul 26, 2026
Interactive product walkthrough

Build an advanced standing system

Create a bounded program with cadence, spend cap, and run inspection.

Simulation onlyNothing is saved or charged
1
Step 1 of 7Open Programs

Choose Programs from the sidebar.

Demo workspace / Mavera workspace
Local simulation
Mavera workspace

Good afternoon

Choose a surface from the sidebar to begin.

Demo workspace0 actions completed
WorkspaceDemo companySafe local simulation
Current surfaceprogramFollow the highlighted action
Recent workspace activityStatus
Audience comparisonReady to review
Customer interview evidenceGrounded
Campaign pre-flightDraft
  1. 1
    Open ProgramsChoose Programs from the sidebar.
  2. 2
    Start a programCreate a long-running research program.
  3. 3
    Set the objectiveWrite the standing question the program should keep answering.
  4. 4
    Choose cadenceSet when the work should run.
  5. 5
    Set a hard capChoose a bounded credit limit for each run.
  6. 6
    Launch locallyStart the simulated program.
  7. 7
    Inspect the first runOpen run history, evidence, and the next scheduled pass.

Advanced use is not more prompts. It is a repeatable research system with controls, provenance, and monitoring.

The advanced toolbox

CapabilityWhat it doesBest use
Audience compareCompares two audiences on demographic, theme, and response overlapSegment strategy and positioning conflicts
Persistent personasCarries a persona through multiple conversations while retaining relevant prior contextLongitudinal interviews and diaries
Insight branch / flip testRe-runs a conclusion under changed assumptions or an adversarial frameStress-testing an important recommendation
TrackersWatches an indicator across runs and alerts on movementOngoing message, sentiment, or competitor monitoring
Autopilot / nightlyUses a defined budget to research while you are awayRecurring research briefs, not one-off questions
ProgramsPlans, executes, reads findings, and re-plans a larger jobGTM, category, launch, or competitor work
Dossiers + exportsTurns study material into a report and downloadable deliverablesClient handoff and evidence trails

Prompt: historical segment comparison

Prompt3 fields left
Research Lens: Point in time + Current sources. Create two versions of [audience]: one in [historical period] and one today. Compare their decision criteria, language, media environment, and price sensitivity. Do not force a percentage where evidence cannot support it. Produce a table of what changed, what did not, and the implications for [decision].
Unfilled variables remain in brackets.

Prompt: adversarial conclusion test

Prompt1 field left
Take our current conclusion — "[conclusion]" — and run a flip test. Identify the minimum plausible assumption changes that would reverse it. Which assumption is most fragile? What real-world evidence should we collect before acting?
Unfilled variables remain in brackets.

Prompt: a standing research system

Prompt2 fields left
Design a monthly research operating system for [business]. Include: a fresh-source scan, a customer-voice ingest step, one tracker, one message test, a spend cap, an approval point before external claims, and a client-ready monthly summary. Save it as a Skill called "[name]".
Unfilled variables remain in brackets.

Autonomy is not permission to invent

Set a budget, a source rule, and an approval point. Autopilot should surface work for review, not publish claims or change customer-facing materials without you.

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