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Operator's Guide
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Compare audiences

Ask the same question of two audiences and quantify where they converge or split.

1 min readDocs build Updated Jul 26, 2026
Interactive product walkthrough

Compare two audiences

Choose both audiences, ask one question, run the comparison, and read the split.

Simulation onlyNothing is saved or charged
1
Step 1 of 7Open Intelligence

Choose Intelligence from the sidebar.

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Local simulation
Mavera workspace

Good afternoon

Choose a surface from the sidebar to begin.

Demo workspace0 actions completed
WorkspaceDemo companySafe local simulation
Current surfacecompareFollow the highlighted action
Recent workspace activityStatus
Audience comparisonReady to review
Customer interview evidenceGrounded
Campaign pre-flightDraft
  1. 1
    Open IntelligenceChoose Intelligence from the sidebar.
  2. 2
    Choose CompareOpen the audience comparison workspace.
  3. 3
    Choose Audience ASelect the first named workspace audience.
  4. 4
    Choose Audience BSelect a different audience.
  5. 5
    Ask one shared questionWrite one decision-shaped question for both audiences.
  6. 6
    Run the comparisonStart the local comparison.
  7. 7
    Read convergence and splitOpen the overlap, divergence, and next-move panels.

Choose two named audiences

Use the rich audience selectors. Raw IDs are never required.

Ask one decision-shaped question

Good: “What would stop you from switching to this product?” Weak: “Tell me about yourself.”

Choose a small exploratory panel

Start with 5–10 people per audience. Increase only if the first read reveals a decision worth testing.

Read the split

Theme similarity, sentiment gaps, and overlap are computed from the returned responses. Use the recommended next move to decide whether one message or segmented variants deserve a formal study.

Prompt drop

Prompt3 fields left
Compare [Audience A] and [Audience B] on [decision]. Identify shared drivers, polarizing themes, and the one difference most likely to change our action. Recommend one unified message, two segmented messages, or a study to decide.
Unfilled variables remain in brackets.

Intelligence workspace

One place for comparisons, time slices, persistent personas, stress tests, trackers, Autopilot, current signals, and verified deliverables.

Point-in-time audiences

Reconstruct a segment inside a historical moment without leaking present-day knowledge into it.

On this page

Choose two named audiencesAsk one decision-shaped questionChoose a small exploratory panelRead the split